THE BIG DIAPER DRIVE
Use Our Marketing Toolkit to Help us End Diaper Need in Virginia!
Join us in our goal of collecting 400,000 diapers and make a direct, lasting impact across Virginia.
Thank you to HCA Virginia for sponsoring The Big Diaper Drive!
Ways to Collect Donations
- Host a donation box: Set up a physical collection point in your office, school, or lobby.
- QR code at register: Use our custom QR codes for easy monetary donations.
- Offer an incentive: Encourage giving with a small discount or internal competition.
- Share on social: Use your platform to spread the word using our provided graphics.
- Use our marketing toolkit: Download flyers and signs to help make your drive a huge success!
Drive Ideas
Looking for inspiration? Here are some fun ways past hosts have run their drives.
Block Party
Turn your neighborhood gathering into a collection event. Ask neighbors to bring a pack of diapers instead of a side dish.
Margarita Trade
The ultimate swap! Host a happy hour where a pack of diapers gets you a signature margarita.
Office Jeans Day
Boost workplace morale! Employees who donate a pack of diapers or $10 get to wear jeans to the office.
Hot Chocolate Stand
Warm up the community! Serve cocoa and accept diaper donations or cash contributions to donate to Little Hands Virginia.
Pumpkin Painting Party
Fall fun for a cause. Have guests bring a pack of diapers as their "ticket."
Neighborhood Porch Pickup
The simplest way to give. Set a date, have neighbors leave diapers on their porch, and you drive around to collect.
Small Business Round-Up
Partner with a local shop to 'round up' change or host a donation box for customers during their visit.
Library Storytime Drive
Coordinate with your local library. Families attending storytime can bring a pack to help local babies.
School Spirit Challenge
A friendly competition between classrooms or grades to see who can collect the most diapers in one week.
Checklist for Successful Drive
❤ Share Your Why
Personalize your drive by sharing why you are passionate about ending diaper need. People give when they feel connected to our mission of providing essentials to young children.
📄 Hang Flyers and Post Yard Signs
Post flyers and yard signs in high-traffic spots, like lobbies, break rooms, front desks, and community boards, so people see your drive details every day.
📧 Conduct Outreach to Your Network
Send a reminder to your email list, social followers, and group chats so everyone knows when and how to give before your drive ends.
📍 Target high traffic areas
Place donation boxes in easily accessible locations and place table tents with donation QR codes at registers or other frequented spots.
📢 Promote Often
Use the sample posts and story instructions to share progress updates. Consistent posting throughout October keeps the drive top-of-mind.
📝 Report Totals
Ensure all diapers are dropped off by early November and report final counts by November 6th to count toward our 400,000 goal.
⭐ Celebrate Results
When the drive ends, celebrate the total number of diapers collected with your supporters!
Photos From Past Drives
Resources & Downloads
Sample Social Posts
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Sample Emails & Messages
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